Guide
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Our mission
is balance
Empowering you to live a balanced life in a digital world
As a society, we are more “connected” than ever before. But, this comes with some downside. Our brains are so over-stimulated by “digital dopamine” that we have a hard time being present, and enjoying the real world. Most of us are addicted to our phones.
Think of Roots as your friendly accountability partner. We're here to help you find balance with your phone. We create an experience backed by science that feels good so you can make a lasting change.
Our guiding principles when building Roots
Simple
Simplicity in user experience, free from complexities
Approachable
Visual language and tone that feels friendly and supportive
Delightful
Conveying a sense of playfulness with design and details
The research is clear that phone addiction is real
Record high average daily usage
Daily screen time
Daily phone pickups
Digital dopamine hits
Meet the team behind Roots
We are a small team, united by a big vision
A few years ago I reached a point of burnout while working on a previous startup. I started making small changes and began a personal journey towards better balance (still a work in progress!). This created a strong desire to build something that could positively impact the daily lives of others — which led to the creation of Roots
When we pay complete attention to the present moment, we realize that our mind becomes completely empty. If we stay there, we discover a space within that is silent, peaceful, and joyous. It's more than you ever needed; it's who you truly are. But, put that phone down first. :)
Interested in joining the team? Let's chat
It's all about going back to our Roots
There was a time in the not-so-distant past when we were all more connected to the physical world. Most of our time on this planet has been spent without screens. Things have changed rapidly in the last few decades, and now we find ourselves spending more time with our phones and devices than with anyone or anything else.
We like to think of building a better relationship with technology — being more present, reconnecting with nature, and making time for things that happen offscreen — as going back to our Roots.
Of course, technology is here to stay, and can be an incredibly valuable tool. Our goal is to help find better balance, together.