50% off with launch code: PH50

Privacy Policy

Privacy Policy

Last updated June 30, 2023

This Privacy Policy explains how Get Roots, Inc. (“Roots”, “we” or “us”) collects, uses, and discloses information about you when you access or use our websites, mobile application, and other online products and services (collectively, the “Services”), and when you contact our customer service team, engage with us on social media, or otherwise interact with us. This policy does not apply to information we process on behalf of our enterprise business customers.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the choices available to you.

‍

‍

Collection of Information

Information You Provide to Us

We collect information when you register for an account, participate in interactive features (like by submitting a meditation rating), fill out a form or a survey, participate in a contest or promotion, make a purchase, communicate with us via social media sites, request customer support, or otherwise communicate with us. The information you may provide includes your name, email, password, goals, previous meditation experience, street address, payment method information, feedback and survey responses, and other information about you included within your messages to us. Some users also provide health-related information in connection with providing feedback or other messages to us, and we process that information consistent with the purpose for which it was provided.

‍

Other Information About Your Use of the Services

When you use our Services, we collect the following information about you:

  • Usage Information: Whenever you use our Services, we collect usage information, such as the sessions you use, videos you view or music you listen to, what screens or features you access, and other similar types of usage information.
  • Transactional Information: When you make a purchase or return, we collect information about the transaction, such as product description, price, subscription or free trial expiration date, and time and date of the transaction.
  • Log Information: We collect standard log files when you use our Services, which include the type of web browser you use, app version, access times and dates, pages viewed, your IP address, and the page you visited before navigating to our websites.
  • Device Information: We collect information about the computer or mobile device you use to access our Services, including the hardware model, operating system and version, device identifiers set by your device operating system, and mobile network information (like your connection type, carrier and region).
  • Information we Record: On some occasions, we may record phone or video calls with your consent, such as in connection with our coaching program.
  • Information we Generate: We generate some information about you based on other information we have collected. For example, like most platforms, we use your IP address to derive the approximate location of your device. We also use your first name to make an educated guess about your gender and use information about your activity to help determine the likelihood of you continuing to use our Services in the future (which we hope will be the case!).

‍

Information We Collect from Other Sources

We also obtain information about you from other sources, including transaction information from third-party app stores you use to install our app or purchase a subscription, and name and contact information from third-party calendar services. Additionally, if you create or log into your account through a social media service account, we will have access to certain information from that account, such as your name and other account information, in accordance with the authorization procedures set by that social media service.

‍

‍

Use of Information

We use the information we collect to:

  • Provide, maintain and improve our Services, including debugging to identify and repair errors, and develop new products and service;
  • Process transactions and fulfill orders;
  • Send you transactional or relationship messages, such as receipts, account notifications, customer service responses, and other administrative messages;
  • Communicate with you about products, services, and events offered by Roots and others, request feedback, and send news, gifts or other information we think will be of interest to you;
  • Monitor and analyze trends, usage, and activities in connection with our Services;
  • Detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of Roots and others, including to enforce our agreements and policies. If you feel your transaction was declined in error, please contact us for assistance at hello@getroots.app;
  • Comply with the law, such as by processing transactional records for tax filings and other compliance activities;
  • Personalize your online experience and the advertisements you see on other platforms based on your preferences, interests, and browsing behavior; and
  • Facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards.

‍

‍

Sharing of Information

We share information about you as follows and as otherwise described in this Privacy Policy:

  • With companies and contractors that perform services for us, including email service providers, payment processors, fraud prevention vendors and other service providers;
  • In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law or legal process, including court order, subpoena, or other lawful requests by public authorities to meet national security or law enforcement requirements;
  • If we believe your actions are inconsistent with our user agreements or policies, if we believe you have violated the law, or to protect the rights, property, and safety of Roots or others;
  • In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company;
  • Between and among Roots and our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership; and
  • With your consent or at your direction. For instance, you may choose to share actions you take on our Services with third-party social media services via the integrated tools we provide via our Services.

We also share aggregated or other information not subject to obligations under the data protection laws of your jurisdiction with third parties. For example, we sometimes share aggregate information with research organizations to help facilitate their research.

‍

‍

Advertising and Analytics Services Provided by Others

We allow others to provide analytics services and serve advertisements on our behalf across the web and in mobile applications. These entities use cookies, web beacons, device identifiers and other technologies to collect information about your use of the Services and other websites and online services, including your IP address, device identifiers, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. This information may be used by Roots and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites and online services, and better understand your online activity. You can disable cookies used for advertising purposes through our cookie preferences manager. Or, for more information about interest-based ads, including to use ad industry tools to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices (if you are in the EU, please visit www.youronlinechoices.eu/). Your mobile device should also include a feature that allows you to opt out of having certain information collected through apps used for behavioral advertising purposes.

‍

‍

Data Transfer

Roots is based in the United States and processes information in the United States, which may not provide equivalent levels of data protection as your home jurisdiction.

‍

‍

Your Choices

Account Information

You may update certain account information you provide to us (such as your password, name and email address) by logging into your account or contacting us through our Help Center at hello@getroots.app. If you wish to disable your account, please contact us at hello@getroots.app, but note that we retain certain information when required or permitted by law. We also retain cached or archived copies of information about you for a certain period of time.

‍

Promotional Communications

You may opt out of receiving promotional emails from Roots by following the instructions in those emails or by logging into your account. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

‍

Mobile Push Notifications/Alerts

With your consent, we send promotional and other push notifications to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

‍

‍

Information for Individuals in Switzerland, UK and the EEA

The sections below apply to you if you use our Services while in Switzerland, the United Kingdom or the European Economic Area (collectively, “Europe”).

‍

Legal Basis for Processing

When we process your personal data we will only do so in the following situations:

  • As necessary to perform our responsibilities under our contract with you (like processing payments and providing the products or services you have requested);
  • When we have a legitimate interest in processing your personal data, including to communicate with you about changes to our Services, to help secure and improve our Services (including to prevent fraud) and to analyze use of our Services;
  • As necessary to comply with our legal obligations; and
  • When we have your consent to do so.
  • ‍

Data Retention

We retain personal data for no longer than is necessary for the purposes for which it is processed, unless applicable law requires storage for a longer period of time.

‍

Data Subject Requests

Subject to certain limits and conditions provided under law, you have the following rights:

  • You have the right to access personal data we hold about you and to ask that your personal data be corrected, erased, or made available in a portable form.
  • You also have the right to object to certain processing (like receiving direct marketing), or request that we restrict processing in certain circumstances (like to retain but not further process pending resolution of a claim).
  • When we ask for your consent, you may withdraw that consent at any time.
  • You have the right to file a complaint regarding our data protection practices with a supervisory authority. Please see this directory for contact details: https://edpb.europa.eu/about-edpb/board/members_en. If you are in Switzerland, please visit this FDPIC site for contact details: https://www.edoeb.admin.ch/edoeb/en/home/the-fdpic/contact.html. If you are in the United Kingdom, please see this site for contact details: https://ico.org.uk/global/contact-us/.

If you would like to exercise any of these rights and can’t do so directly via the Services or your device, you may contact us as indicated below.

‍

‍

Information for California Residents

This section provides additional disclosures required by the California Consumer Privacy Act (or “CCPA”).

Please see the chart below for a list of the personal information we have collected about California consumers in the last 12 months, along with our business and commercial purposes and categories of third parties with whom this information may be shared. For more details about the personal information we collect, including the categories of sources, please see the “Collection of Information” section above.

‍

Categories of personal information we collect

Identifiers , such as your name, phone number, email address, social media handle, and unique identifiers (like IP address) tied to your browser or device. Characteristics of protected classifications under state or federal law , such as gender and age. Commercial information , such as your payment information and Roots product or service purchases. Approximate geolocation data. Internet or other electronic network activity, such as browsing behavior and information about your usage and interactions with our Services. Audio, electronic, visual, or similar information, such as profile photo or personal information you may provide during customer support calls and call recordings. Other personal information you provide , including opinions, preferences, goals and previous meditation experience and other personal information contained in product reviews, surveys, or communications. Inferences drawn from the above, such as product interests, and purchasing insights.

‍

Business or commercial purposes for which we may use your information

Performing or providing our services, such as to maintain accounts, provide customer service, process orders and transactions, and verify customer information. Improving and maintaining our Services, such as by improving our Services and developing new products and services. Debugging , such as to identify and repair errors and other functionality issues. Communicate with you about marketing and other relationship or transactional messages. Analyze usage , such as by monitoring trends and activities in connection with use of our Services. Personalize your online experience , such as by tailoring the content and ads you see on our Services and on other platforms based on your preferences, interests, and browsing behavior. Legal reasons, such as to help detect and protect against security incidents, or other malicious, deceptive, fraudulent, or illegal activity.

‍

Parties with whom information may be shared

Companies that provide services to us , such as those that assist us with customer support, subscription and order fulfillment, advertising measurement, communications and surveys, data analytics, fraud prevention, cloud storage, bug fix management and logging, and payment processing. Third parties with whom you consent to sharing your information , such as with social media services or academic researchers. Our advertisers and marketing partners, such as partners that help determine the popularity of content, deliver advertising and content targeted to your interests, and assist in better understanding your online activity. Government entities or other third parties for legal reasons, such as to comply with law or for other legal reasons as described in our Sharing section.

Subject to certain limitations and exceptions, the CCPA provides California consumers the right to request to know more details about the categories and specific pieces of personal information, to delete their personal information, to opt out of any “sales” that may be occurring, and to not be discriminated against for exercising these rights.

We do not “sell” the personal information we collect (and will not sell it in the future without providing a right to opt out). We do allow our advertising partners to collect certain device identifiers and electronic network activity via our Services to show ads that are targeted to your interests on other platforms. To opt out, you can use our cookie preferences tool to disable ad trackers on our website and can adjust your mobile device settings to limit ad tracking via the mobile app.

California consumers may make a rights request by emailing us at hello@getroots.app. We will verify your request by asking you to provide information that matches information we have on file about you. Consumers can also designate an authorized agent to exercise these rights on their behalf. Authorized agents should submit requests through the same channels, but we will require proof that the person is authorized to act on your behalf and may also still ask you to verify your identity with us directly.

Notice of Financial Incentives: We offer various financial incentives. For example, we may provide incentives to customers who participate in a survey or provide testimonials. When you participate in a financial incentive, we collect personal information from you, such as identifiers (like your name and email address) and information about your experiences using our Services. You can opt into a financial incentive by following the sign-up or participation instructions provided. In some cases, we may provide additional terms and conditions for a financial incentive, which we will provide to you when you sign up. The value of your personal information is reasonably related to the value of the offer or discount presented to you.

Roots strives to make this privacy policy accessible in line with the World Wide Web Consortium’s Web Content Accessibility Guidelines, version 2.1.

‍

‍

Contact Us

If you have any questions about this Privacy Policy, please contact us at: hello@getroots.app.

Overview

‍

Roots is a modern well-being company that empowers you to live a balanced life in a digital world.

Privacy is a cornerstone of building trust with our users. Our goal is to treat you the way we would like to be treated, and when in doubt, we simply do the right thing. 

This policy outlines how we collect, use, and protect your information, ensuring transparency and prioritizing your privacy. 

In general, here’s how we think about privacy: 

  • Your screen time data stays completely private: We use Apple’s Screen Time API, which means the data is 100% secured by Apple. It’s only visible to you, on your device and we do not store it. 
  • We do not sell your data: We offer a free version of Roots, and a premium subscription with additional features. The premium version is how we support the business, not by selling your data. 
  • Only collect what we need: We strive to minimize data collection, and only collect what we need to build the best experience possible for our users. 

‍

Introduction

Last Updated: June 30, 2024

‍

At Roots, our commitment to putting members first includes a strong dedication to protecting your privacy. This policy applies to your use of our content and products through our website, www.getroots.app (“Website”), our applications, including the Roots mobile app (“Apps”), and other delivery methods. Collectively, these are referred to as our “Products.”

‍

Roots may provide other wellness services (collectively, the “Services”) through these Products or other means as needed. 

‍

In this Privacy Policy, we refer to all our Products and Services collectively as our “Platform.” This policy outlines how we collect, use, and protect "personal information," which means any information about an identified or identifiable individual that is gathered through our Platform.

‍

If you have any questions or concerns at any time, please contact us. 

‍

Table of Contents

‍

  1. Collection of Personal Information
  1. Use of Personal Information
  1. Sharing of Personal Information
  1. Data Security
  1. Your Privacy Rights
  1. Cookies and Other Technologies 
  1. Children’s Privacy
  1. Data Transfer
  1. Other Choices
  1. Supplemental Notices

‍

1. Collection of Personal Information

‍

Information You Provide to Us

At Roots, we may gather personal information about you from various sources including what you provide directly, what we receive from others, and what we collect automatically when you interact with our platform.

(a) Information You Provide to Us

  • Contact Information and Identifiers: When using our platform, we may request your contact details such as first and last name, and email address. If you access our products via social media, we may also collect your social media identification number.
  • Account Information: If you set up an account with us, we may ask for additional details like your personal or work email, phone number, mailing address, employer details, job title, student ID, emergency contact information, password, and other authentication-related information. For special subscriptions or features, such as group plans, we may also collect home addresses and the names and emails of household members.
  • Health Information: We may collect information about your health and wellness as you use our products. This could include survey responses about your health or goals. We treat this information with utmost care and in accordance with HIPAA where applicable.
  • Profile and Demographic Information: Through your account, you may provide additional details such as age, race, ethnicity, sexual orientation, preferred pronouns, gender identity, sex at birth, marital status, and health history.
  • Payment Information: For paid products or services, you may need to provide payment information. Please note, Roots does not directly process payment card information; we rely on third-party processors. Personal information for payments includes card number, type, expiration date, and billing address, and some anonymized versions of this information may be retained by Roots.
  • Survey Information: We may invite you to participate in surveys about our products and services. These surveys might ask for personal details to better understand your use of the platform or gather feedback for future improvements.
  • Communication Information: When you contact us via email, message, chat, or other communication methods, we collect your name, email address, and any other personal information included in your messages. Interaction with certain features of our products may also result in the collection of communication content.
  • Support Information: When you reach out for support, we collect information related to your request. We use live chat and chatbot technologies to help with customer service, and any information entered may be used for business purposes, including by our customer service team and other personnel.

(b) Information from Others

We may also gather personal information about you from other sources, including:

  • Sharing and Referral Features: We may collect names, email addresses, and engagement details of individuals you identify through our sharing and referral features, solely for sharing content and inviting others to join.
  • Parental Information: We may collect information from parents or guardians to operate accounts for their dependents aged 13-17.
  • Verification Services: For certain subscriptions, we may allow third-party platforms to verify your eligibility using the information you provide. If verification fails or responses are abnormal, we may refuse or be unable to verify eligibility.

(c) Information We Automatically Collect

Our products and websites automatically collect certain information during your use, including:

  • Browser and Device Data: IP address, device identifier, device type, operating system, internet browser type, screen resolution, device manufacturer, language, plugins, and add-ons.
  • Usage Data: Time spent on our products and websites, pages visited, links clicked, approximate location, language preferences, feature performance, usage patterns, and referring pages.

(d) Aggregated, Anonymous, and De-Identified Data

We may create or collect aggregated, anonymous, or de-identified data by removing or masking data components that make the information personally identifiable. This de-identified data is not subject to this privacy policy.

‍

‍

2. Use of Personal Information

‍

We use the information we collect to:

  • Provide, maintain and improve our Services, including debugging to identify and repair errors, and develop new products and service;
  • Process transactions and fulfill orders;
  • Send you transactional or relationship messages, such as receipts, account notifications, customer service responses, and other administrative messages;
  • Communicate with you about products, services, and events offered by Roots and others, request feedback, and send news, gifts or other information we think will be of interest to you;
  • Monitor and analyze trends, usage, and activities in connection with our Services;
  • Detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of Roots and others, including to enforce our agreements and policies. If you feel your transaction was declined in error, please contact us for assistance at hello@getroots.app;
  • Comply with the law, such as by processing transactional records for tax filings and other compliance activities;
  • Personalize your online experience and the advertisements you see on other platforms based on your preferences, interests, and browsing behavior; and
  • Facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards.

‍

3. Sharing of Personal Information

‍

We share information about you as follows and as otherwise described in this Privacy Policy:

  • With companies and contractors that perform services for us (when absolutely necessarily, and we strive to limit as much as possible), including email service providers, payment processors, fraud prevention vendors and other service providers;
  • In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law or legal process, including court order, subpoena, or other lawful requests by public authorities to meet national security or law enforcement requirements;
  • If we believe your actions are inconsistent with our user agreements or policies, if we believe you have violated the law, or to protect the rights, property, and safety of Roots or others;
  • In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company;
  • Between and among Roots and our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership; and
  • With your consent or at your direction. For instance, you may choose to share actions you take on our Services with third-party social media services via the integrated tools we provide via our Services.

We also share aggregated or other information not subject to obligations under the data protection laws of your jurisdiction with third parties. For example, we sometimes share aggregate information with research organizations to help facilitate their research.

‍

4. Data Security

‍

Protecting your personal information is a top priority for us at Roots. We adhere to widely accepted standards, practices, and procedures to safeguard the personal information you submit to us, both during transmission and once it is received. We implement appropriate technical, administrative, and physical safeguards to secure your personal information against unauthorized access, destruction, loss, alteration, disclosure, or misuse.

While we strive to protect your data, no security system is infallible. If you have an account with us and suspect any unauthorized use of your account or its credentials, please contact us immediately at hello@getroots.app.

We retain your personal information for as long as necessary to fulfill our obligations to you, or for as long as legally permitted. The criteria we use to determine our retention periods include: (i) the duration of our ongoing relationship with you; (ii) any legal obligations we must comply with; and (iii) whether retention is advisable considering our legal position (such as regarding statutes of limitations, litigation, or regulatory investigations). For example, we retain your account information, such as your name, email address, and password, for as long as your account remains active to ensure you can access it.

‍

5. Your Privacy Rights

‍

At Roots, we believe you should have control over your personal information. To help you manage your data, we offer the following rights. You can make these requests by contacting us at hello@getroots.app or using features within the Platform:

  • Access: You have the right to know what personal information we collect about you and how we use it. This Privacy Policy provides details on our data collection and usage practices. If we hold personal information about you, you can also request a copy of that data.
  • Correction: If you find any inaccuracies in your personal information, you have the right to request corrections.
  • Portability: You can request an export of your personal information in a structured, machine-readable format such as a .csv or .pdf. If feasible, we can also send this export to a third party you specify.
  • Deletion: Under certain circumstances, you have the right to request the deletion of the personal information we collect about you.
  • Restriction: You have the right to request that we restrict the use of your personal information in specific situations. Note that in some cases, restrictions may not be possible if the data is necessary for the functionality of our services.
  • No Retaliation or Discrimination: You have the right to not be discriminated against or retaliated against for making a request regarding your personal information.

When we receive your request, we may ask for additional information to verify your identity or clarify your request. We strive to respond promptly to all verified requests. If we need more time, we will notify you via the email associated with your account or the email you used to contact us.

We do not charge a fee for processing your verified request unless it is excessive, repetitive, or clearly unfounded. If a fee is necessary, we will inform you and provide a cost estimate before completing your request.

Please note that your rights are not absolute and may have exceptions due to legal obligations, the rights of others, safety concerns, and our ability to handle legal claims. Additionally, we may not fulfill your request if you do not provide sufficient information to verify your identity or to confirm that a third party is authorized to act on your behalf.

Some US jurisdictions grant residents specific rights regarding their personal information under applicable laws. These rights vary by jurisdiction. 

‍

6. Cookies and Other Technologies

‍

When you visit our website, we may automatically collect information through cookies, including those from third parties. We use cookies for various purposes such as improving website functionality, analyzing performance, enhancing security, personalizing content, and for advertising.

We will obtain your consent to use these trackers where required by law, or provide you with an option to opt-out of cookies. You can also use an opt-out preference signal, like the Global Privacy Control (GPC), to opt-out of the sale or sharing of your personal information.

‍

7. Children’s privacy

‍

At Roots, we are committed to protecting and respecting children’s privacy. Our Platform is generally intended for individuals at least 18 years old and we do not intentionally collect personal information from individuals under 18 years old.

‍

In accordance with the Children’s Online Privacy Protection Act of 1998 (COPPA), we do not intentionally gather personal information from children under the age of 13. If you suspect that a child under 13 has accessed our Service and shared personal data with us, please reach out to us so we can promptly remove that information from our records. If you are a parent or guardian and believe we have unlawfully collected your child's information, please contact us immediately. We are not responsible for any issues arising from a user misrepresenting their age.

‍

8. Data Transfer

‍

Roots is based in the United States and operates both domestically and internationally. This means that we and our service providers may process your information in countries that may not have the same level of data protection as your home country. Where required by law, we ensure adequate protection for the transfer of personal data in accordance with applicable regulations. This can include obtaining your consent, relying on the European Commission’s adequacy decisions, or using Standard Contractual Clauses. If applicable, you can request a copy of these Standard Contractual Clauses by emailing us at hello@getroots.app.

‍

9. Other Choices

‍

Account Information

You may update certain account information you provide to us (such as your password, name and email address) by logging into your account or contacting us through our Help Center at hello@getroots.app. If you wish to disable your account, please contact us at hello@getroots.app, but note that we retain certain information when required or permitted by law. We also retain cached or archived copies of information about you for a certain period of time.

‍

Promotional Communications

You may opt out of receiving promotional emails from Roots by following the instructions in those emails or by logging into your account. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations. 

‍

Mobile Push Notifications/Alerts

With your consent, we send promotional and other push notifications to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

‍

10. Supplemental Notices

‍

Information for Individuals in Switzerland, UK and the EEA

The sections below apply to you if you use our Services while in Switzerland, the United Kingdom or the European Economic Area (collectively, “Europe”).

‍

Legal Basis for Processing

When we process your personal data we will only do so in the following situations:

  • As necessary to perform our responsibilities under our contract with you (like processing payments and providing the products or services you have requested);
  • When we have a legitimate interest in processing your personal data, including to communicate with you about changes to our Services, to help secure and improve our Services (including to prevent fraud) and to analyze use of our Services;
  • As necessary to comply with our legal obligations; and
  • When we have your consent to do so.

Data Retention

We retain personal data for no longer than is necessary for the purposes for which it is processed, unless applicable law requires storage for a longer period of time.

‍

Data Subject Requests

Subject to certain limits and conditions provided under law, you have the following rights:

  • You have the right to access personal data we hold about you and to ask that your personal data be corrected, erased, or made available in a portable form.
  • You also have the right to object to certain processing (like receiving direct marketing), or request that we restrict processing in certain circumstances (like to retain but not further process pending resolution of a claim).
  • When we ask for your consent, you may withdraw that consent at any time.
  • You have the right to file a complaint regarding our data protection practices with a supervisory authority. Please see this directory for contact details: https://edpb.europa.eu/about-edpb/board/members_en. If you are in Switzerland, please visit this FDPIC site for contact details: https://www.edoeb.admin.ch/edoeb/en/home/the-fdpic/contact.html. If you are in the United Kingdom, please see this site for contact details: https://ico.org.uk/global/contact-us/.

If you would like to exercise any of these rights and can’t do so directly via the Services or your device, you may contact us as indicated below.

‍‍

Information for California Residents

This section provides additional disclosures required by the California Consumer Privacy Act (or “CCPA”).

Please see the chart below for a list of the personal information we have collected about California consumers in the last 12 months, along with our business and commercial purposes and categories of third parties with whom this information may be shared. For more details about the personal information we collect, including the categories of sources, please see the “Collection of Information” section above.

‍

Categories of personal information we collect

Identifiers , such as your name, phone number, email address, social media handle, and unique identifiers (like IP address) tied to your browser or device. Characteristics of protected classifications under state or federal law , such as gender and age. Commercial information , such as your payment information and Roots product or service purchases. Approximate geolocation data. Internet or other electronic network activity, such as browsing behavior and information about your usage and interactions with our Services. Audio, electronic, visual, or similar information, such as profile photo or personal information you may provide during customer support calls and call recordings. Other personal information you provide , including opinions, preferences, goals and previous meditation experience and other personal information contained in product reviews, surveys, or communications. Inferences drawn from the above, such as product interests, and purchasing insights.

‍

Business or commercial purposes for which we may use your information

Performing or providing our services, such as to maintain accounts, provide customer service, process orders and transactions, and verify customer information. Improving and maintaining our Services, such as by improving our Services and developing new products and services. Debugging , such as to identify and repair errors and other functionality issues. Communicate with you about marketing and other relationship or transactional messages. Analyze usage , such as by monitoring trends and activities in connection with use of our Services. Personalize your online experience , such as by tailoring the content and ads you see on our Services and on other platforms based on your preferences, interests, and browsing behavior. Legal reasons, such as to help detect and protect against security incidents, or other malicious, deceptive, fraudulent, or illegal activity.

‍

Parties with whom information may be shared

Companies that provide services to us , such as those that assist us with customer support, subscription and order fulfillment, advertising measurement, communications and surveys, data analytics, fraud prevention, cloud storage, bug fix management and logging, and payment processing. Third parties with whom you consent to sharing your information , such as with social media services or academic researchers. Our advertisers and marketing partners, such as partners that help determine the popularity of content, deliver advertising and content targeted to your interests, and assist in better understanding your online activity. Government entities or other third parties for legal reasons, such as to comply with law or for other legal reasons as described in our Sharing section.

Subject to certain limitations and exceptions, the CCPA provides California consumers the right to request to know more details about the categories and specific pieces of personal information, to delete their personal information, to opt out of any “sales” that may be occurring, and to not be discriminated against for exercising these rights.

We do not “sell” the personal information we collect (and will not sell it in the future without providing a right to opt out). We do allow our advertising partners to collect certain device identifiers and electronic network activity via our Services to show ads that are targeted to your interests on other platforms. To opt out, you can use our cookie preferences tool to disable ad trackers on our website and can adjust your mobile device settings to limit ad tracking via the mobile app.

California consumers may make a rights request by emailing us at hello@getroots.app. We will verify your request by asking you to provide information that matches information we have on file about you. Consumers can also designate an authorized agent to exercise these rights on their behalf. Authorized agents should submit requests through the same channels, but we will require proof that the person is authorized to act on your behalf and may also still ask you to verify your identity with us directly.

Notice of Financial Incentives: We offer various financial incentives. For example, we may provide incentives to customers who participate in a survey or provide testimonials. When you participate in a financial incentive, we collect personal information from you, such as identifiers (like your name and email address) and information about your experiences using our Services. You can opt into a financial incentive by following the sign-up or participation instructions provided. In some cases, we may provide additional terms and conditions for a financial incentive, which we will provide to you when you sign up. The value of your personal information is reasonably related to the value of the offer or discount presented to you.

Roots strives to make this privacy policy accessible in line with the World Wide Web Consortium’s Web Content Accessibility Guidelines, version 2.1.

‍

Terms
Privacy
Help Center

© 2023 Roots